Dr. Joe F. Hair, Jr.
Dr. Hair is the Director of the Ph.D. Program in Business Administration at the Mitchell College of Business, ºÚÁϳԹÏÍø, U.S.A. He earned his PhD, Master of Arts, and Bachelor of Arts from the University of Florida. Joe is ranked #1 globally in Multivariate Data Analysis, Marketing, SEM, and PLS-SEM, with career citations exceeding 500,000, an H-Index of 132, and an I-10 index of 543.
He has co-authored over 100 editions of his books, including Multivariate Data Analysis, Cengage Learning, U.K., 8th edition 2019; A Primer on Partial Least Squares Structural Equation Modeling, Sage, 3rd edition, 2022; Advanced Issues in Partial Least Squares Structural Equation Modeling, Sage, 2nd edition 2024; Essentials of Marketing Analytics, McGraw-Hill, 2nd edition 2024; and Essentials of Business Research Methods, 5th edition, 2024. Additionally, he has published over 170 articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Organizational Research Methods, Harvard Business Review, European Journal of Marketing, Journal of Marketing Theory & Practice, Decision Sciences, and European Management Journal, among others.
Google Scholar profile:
- PhD, University of Florida
- Masters of Arts, University of Florida
- Bachelor of Arts, University of Florida
BUS 702: Applied Statistics & Regression
BUS 704: Multivariate Analysis
MKT 709: Seminars in Special Topics — Partial Least Squares SEM